Anyone who’s been watching our videos, listening to our podcast, or has visited our website understands how much we emphasize the concept of understanding your buyer “avatar”. […]
Understand Your Buyer
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Keep Marketing Messages Simple
Watch this weeks Duct Tape and Popsicle Sticks video “Keep Marketing Messages Simple” One of our clients nicknamed us a “blue collar marketing agency”. I was kind […]
Marketing Does Not Replace Selling
Marketing Does Not Replace Selling, watch this week’s Duct Tape and Popsicle Sticks video to find out what we had to say about this. There’s a common […]
The Marketing Mindset
It’s time to discuss the Marketing Mindset. Since Covid-19 has made such an impact on business, small businesses especially, we’ve heard several business owners express reluctance to […]
Marketing Trends or Marketing Message?
Which is more important? Marketing Trends or Marketing Message? We seem to get dozens of questions from confused business owners about what marketing trends they should be […]
Experiment with Messages with your Business Marketing
We do a great deal of work with businesses surrounding messaging. In nearly every article, podcast, or video, we have stressed the need for the right message […]
Using LinkedIn as a Marketing Tool
Watch this week’s Duct Tape and Popsicle Sticks “Using LinkedIn as a Marketing Tool” Often, we hear business owners say “I just don’t know how to use […]
Have sales slowed down in your business?
Have sales slowed down in your business? We’ve heard from many business owners over the past 2 months during this pandemic. A lot of them have told […]
Stand out in difficult times
It’s time to stand out in these difficult times. In today’s uncertain world, your clients are looking for thoughtful leadership and calm guidance. Customers and prospects are […]
Creating Content is NOT Going to Grow Your Business!
I hope I got your attention. It’s quite true. Content, in and of itself, is highly unlikely to lead directly to new customers. For some it will. […]