What is Search Engine Marketing (SEM)? We get asked a lot by our clients what exactly search engine marketing (SEM) is and if it’s a marketing tactic […]
What is Search Engine Marketing (SEM)?
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The Main Reasons Your Marketing Isn’t Working
During our time running a marketing agency, we’ve seen many business owners jump right into a marketing campaign without any sort of strategy or tracking. They might […]
Why Your Business Needs Search Engine Optimization
As a business owner, you probably don’t spend a lot of time thinking about search engine optimization (SEO). You might not even be terribly familiar with what […]
Understand Your Buyer
Anyone who’s been watching our videos, listening to our podcast, or has visited our website understands how much we emphasize the concept of understanding your buyer “avatar”. […]
Keep Marketing Messages Simple
Watch this weeks Duct Tape and Popsicle Sticks video “Keep Marketing Messages Simple” One of our clients nicknamed us a “blue collar marketing agency”. I was kind […]
Marketing Does Not Replace Selling
Marketing Does Not Replace Selling, watch this week’s Duct Tape and Popsicle Sticks video to find out what we had to say about this. There’s a common […]
The Marketing Mindset
It’s time to discuss the Marketing Mindset. Since Covid-19 has made such an impact on business, small businesses especially, we’ve heard several business owners express reluctance to […]
Marketing Trends or Marketing Message?
Which is more important? Marketing Trends or Marketing Message? We seem to get dozens of questions from confused business owners about what marketing trends they should be […]
Experiment with Messages with your Business Marketing
We do a great deal of work with businesses surrounding messaging. In nearly every article, podcast, or video, we have stressed the need for the right message […]
Using LinkedIn as a Marketing Tool
Watch this week’s Duct Tape and Popsicle Sticks “Using LinkedIn as a Marketing Tool” Often, we hear business owners say “I just don’t know how to use […]