Watch this week’s Duct Tape and Popsicle Sticks video: “When should you launch a marketing campaign?” During the pandemic, we’ve gotten a number of questions about how […]
When should you launch a marketing campaign?
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Search Engine Optimization and why it’s important
Watch this week’s Duct Tape and Popsicle Sticks video: Search Engine Optimization and why it’s important For non-marketers, it’s likely that a lot of marketing language just […]
Customer Service as a Marketing Strategy
Watch this week’s Duct Tape and Popsicle Sticks episode “Customer Service as a Marketing Strategy” I have 2 recent stories about customer service, one good and one […]
Nobody Wants Your Free Offer
Watch this week’s Duct Tape and Popsicle Sticks episode “Nobody Wants Your Free Offer” A lot of marketers talk about “offers” (including us). “You need a solid […]
Marketing is a bunch of crap
Marketing is a Bunch of Crap Watch this week’s Duct Tape and Popsicle Sticks episode “Marketing is a BUNCH of CRAP” I wonder if you’ll be able […]
Search Engine Optimization VS. Search Engine Marketing
In our weekly video series, Duct Tape and Popsicle Sticks, where we share marketing advice, tips, and ideas for business owners and leaders of nonprofit organizations; we […]
What is Search Engine Marketing (SEM)?
What is Search Engine Marketing (SEM)? We get asked a lot by our clients what exactly search engine marketing (SEM) is and if it’s a marketing tactic […]
The Main Reasons Your Marketing Isn’t Working
During our time running a marketing agency, we’ve seen many business owners jump right into a marketing campaign without any sort of strategy or tracking. They might […]
Why Your Business Needs Search Engine Optimization
As a business owner, you probably don’t spend a lot of time thinking about search engine optimization (SEO). You might not even be terribly familiar with what […]
Understand Your Buyer
Anyone who’s been watching our videos, listening to our podcast, or has visited our website understands how much we emphasize the concept of understanding your buyer “avatar”. […]