Watch this week’s Duct Tape and Popsicle Sticks video: “When should you launch a marketing campaign?” During the pandemic, we’ve gotten a number of questions about how […]
When should you launch a marketing campaign?
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Search Engine Optimization and why it’s important
Watch this week’s Duct Tape and Popsicle Sticks video: Search Engine Optimization and why it’s important For non-marketers, it’s likely that a lot of marketing language just […]
Search Engine Optimization VS. Search Engine Marketing
In our weekly video series, Duct Tape and Popsicle Sticks, where we share marketing advice, tips, and ideas for business owners and leaders of nonprofit organizations; we […]
What is Search Engine Marketing (SEM)?
What is Search Engine Marketing (SEM)? We get asked a lot by our clients what exactly search engine marketing (SEM) is and if it’s a marketing tactic […]
Why Your Business Needs Search Engine Optimization
As a business owner, you probably don’t spend a lot of time thinking about search engine optimization (SEO). You might not even be terribly familiar with what […]
Understand Your Buyer
Anyone who’s been watching our videos, listening to our podcast, or has visited our website understands how much we emphasize the concept of understanding your buyer “avatar”. […]
Keep Marketing Messages Simple
Watch this weeks Duct Tape and Popsicle Sticks video “Keep Marketing Messages Simple” One of our clients nicknamed us a “blue collar marketing agency”. I was kind […]
Marketing Does Not Replace Selling
Marketing Does Not Replace Selling, watch this week’s Duct Tape and Popsicle Sticks video to find out what we had to say about this. There’s a common […]
Marketing Trends or Marketing Message?
Which is more important? Marketing Trends or Marketing Message? We seem to get dozens of questions from confused business owners about what marketing trends they should be […]
Experiment with Messages with your Business Marketing
We do a great deal of work with businesses surrounding messaging. In nearly every article, podcast, or video, we have stressed the need for the right message […]