As a business owner, you probably don’t spend a lot of time thinking about search engine optimization (SEO). You might not even be terribly familiar with what […]
Why Your Business Needs Search Engine Optimization
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Understand Your Buyer
Anyone who’s been watching our videos, listening to our podcast, or has visited our website understands how much we emphasize the concept of understanding your buyer “avatar”. […]
Keep Marketing Messages Simple
Watch this weeks Duct Tape and Popsicle Sticks video “Keep Marketing Messages Simple” One of our clients nicknamed us a “blue collar marketing agency”. I was kind […]
Marketing Does Not Replace Selling
Marketing Does Not Replace Selling, watch this week’s Duct Tape and Popsicle Sticks video to find out what we had to say about this. There’s a common […]
Marketing Trends or Marketing Message?
Which is more important? Marketing Trends or Marketing Message? We seem to get dozens of questions from confused business owners about what marketing trends they should be […]
Experiment with Messages with your Business Marketing
We do a great deal of work with businesses surrounding messaging. In nearly every article, podcast, or video, we have stressed the need for the right message […]
How to Vet and Choose a Marketing Agency
You’ve been going back and forth in your mind for a while. You weren’t sure if you were going to hire an in-house marketing manager or hire […]
Sharing Good News Attracts Good PR
A Case Study on How to Use PR During the Era of Covid-19 Sharing Good News Attracts Good PR. During the crazy, unprecedented time that we’re all […]
It’s Still OK to Sell to People During COVID-19
We’ve had several conversations lately with business owners who are concerned about marketing and selling. They’re not just concerned that business has slowed down because of Covid-19. […]
Yes, Virtual Meetings Can Be Successful
Over the past few weeks, with lots of social distancing, business owners (and most other people) have been relying on virtual meetings to get business done. However, […]