Anyone who’s been watching our videos, listening to our podcast, or has visited our website understands how much we emphasize the concept of understanding your buyer “avatar”. […]
Understand Your Buyer
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The Marketing Mindset
It’s time to discuss the Marketing Mindset. Since Covid-19 has made such an impact on business, small businesses especially, we’ve heard several business owners express reluctance to […]
Creating Content is NOT Going to Grow Your Business!
I hope I got your attention. It’s quite true. Content, in and of itself, is highly unlikely to lead directly to new customers. For some it will. […]
How to Vet and Choose a Marketing Agency
You’ve been going back and forth in your mind for a while. You weren’t sure if you were going to hire an in-house marketing manager or hire […]
The “Real” Cost of Hiring a Marketing Agency
“Hiring a marketing agency” “the cost of hiring a Marketing Agency” or some derivation of that, are the most common phrases business owners searched on google. People […]
The Reason Your Content Isn’t Getting Engagement
Watch this week’s episode of Duct Tape and Popsicle Sticks “The Reason Your Content Isn’t Getting Engagement”. I’ve had a long-time friend who’s an estate planning attorney. […]
It’s Still OK to Sell to People During COVID-19
We’ve had several conversations lately with business owners who are concerned about marketing and selling. They’re not just concerned that business has slowed down because of Covid-19. […]
Yes, Virtual Meetings Can Be Successful
Over the past few weeks, with lots of social distancing, business owners (and most other people) have been relying on virtual meetings to get business done. However, […]
Day 8 of the Business Quarantine
It’s day 8 of the Business Quarantine in Connecticut. Many business owners are tired of the tips, emails on how COVID-19 is affecting them, and everything else […]
Keeping Your Business Relevant
During this very challenging Time, How are you keeping your Business Relevant? Information for the virtual marketing strategy session in in the show notes below. Watch this […]