Watch this week’s Duct Tape and Popsicle Sticks video: “When should you launch a marketing campaign?” During the pandemic, we’ve gotten a number of questions about how […]
When should you launch a marketing campaign?
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Search Engine Optimization and why it’s important
Watch this week’s Duct Tape and Popsicle Sticks video: Search Engine Optimization and why it’s important For non-marketers, it’s likely that a lot of marketing language just […]
What is Search Engine Marketing (SEM)?
What is Search Engine Marketing (SEM)? We get asked a lot by our clients what exactly search engine marketing (SEM) is and if it’s a marketing tactic […]
The Main Reasons Your Marketing Isn’t Working
During our time running a marketing agency, we’ve seen many business owners jump right into a marketing campaign without any sort of strategy or tracking. They might […]
Why Your Business Needs Search Engine Optimization
As a business owner, you probably don’t spend a lot of time thinking about search engine optimization (SEO). You might not even be terribly familiar with what […]
Understand Your Buyer
Anyone who’s been watching our videos, listening to our podcast, or has visited our website understands how much we emphasize the concept of understanding your buyer “avatar”. […]
Creating Content is NOT Going to Grow Your Business!
I hope I got your attention. It’s quite true. Content, in and of itself, is highly unlikely to lead directly to new customers. For some it will. […]
How to Vet and Choose a Marketing Agency
You’ve been going back and forth in your mind for a while. You weren’t sure if you were going to hire an in-house marketing manager or hire […]
The “Real” Cost of Hiring a Marketing Agency
“Hiring a marketing agency” “the cost of hiring a Marketing Agency” or some derivation of that, are the most common phrases business owners searched on google. People […]
The Reason Your Content Isn’t Getting Engagement
Watch this week’s episode of Duct Tape and Popsicle Sticks “The Reason Your Content Isn’t Getting Engagement”. I’ve had a long-time friend who’s an estate planning attorney. […]