Episodes on Marketing Tactics

Today’s message is an important one. It isn’t complex, yet so many of us get caught up in the frustration of creating an effective marketing campaign. The Only Way to Get Real Results from Marketing is to have an integrated approach. What do we mean by this? An integrated approach requires you to regularly communicate on multiple platforms to ensure your audience sees and hears your message when they are ready to make a buying decision. Here’s what you can do to Get Real Results from Marketing Take a very close look at your target market. What do they... - Want to know? - Care about? - Buy from you? - And...Why do they buy it from you? Where do your customers go for their information? Create a strategy to regularly communicate with them in multiple ways. - Website - Social media (Facebook, Linkedin, Twitter, etc..) - Networking - Mailers - Sponsorships Don’t just focus on 1 or 2 things, ie, your website and LinkedIn – do it all. You never know when and where someone will be when they are ready to buy. You want to make sure you are in front of them. Coordinate your marketing to answer all the questions your prospects have in your marketing. Communicate over and over. Find out more about Mike and Maria Keiser, E Circle Marketing, and other small business marketing solutions https://ecirclemarketing.com Never miss an episode Subscribe to our page and never miss a new episode of Duct Tape and Popsicle Sticks video http://www.youtube.com/c/MariaKeiser Our podcast Grow your Small Business Our Podcast Grow your small business https://ecirclemarketing.com/podcasts/ Stay connected and get access to our other content designed to help Small business owners Facebook https://www.facebook.com/ECircleMarketing/ Twitter https://twitter.com/TheEcircle Linkedin https://www.linkedin.com/company/the-entrepreneur-circle/ E Circle Marketing is located in Manchester, Connecticut and helps small business owners solve their marketing needs.

This week’s show we discuss how a business owner needs to view marketing in 2019 - It’s very important to look at marketing as an integrated effort. You are competing for very limited attention. - Some people will say, “my Facebook posts aren’t getting me anything” - It’s very important to be found on the internet. That’s where everyone goes for information. - It won’t be just “one thing” that makes someone respond. - It’s regular, deliberate activities. - It’s networking and selling - Find a way, whether you do it or someone else, to make a full business development effort a priority Find out more about Mike and Maria Keiser, E Circle Marketing, and other small business marketing solutions https://ecirclemarketing.com Never miss an episode Subscribe to our page and never miss a new episode of Duct Tape and Popsicle Sticks video http://www.youtube.com/c/MariaKeiser Our podcast Grow your Small Business Our Podcast Grow your small business https://ecirclemarketing.com/podcasts/ Stay connected and get access to our other content designed to help Small business owners Facebook https://www.facebook.com/ECircleMarketing/ Twitter https://twitter.com/TheEcircle Linkedin https://www.linkedin.com/company/the-entrepreneur-circle/ E Circle Marketing is located in Manchester, Connecticut and helps small business owners solve their marketing needs.

Here’s a really common question we get from business owners… Do I need a New website, or should I just Update what I already have? Along with Will a new website get me more traffic? And, is it expensive to get a new website? Today we are going to answer the question do I need a new website, or do I need to just update what I already have? What should a business owner look at? - Does your website look modern? - How does it compare visually to competitors? - Do you have administrative access? - Are there things that you are not able to do? a. Add forms b. Add articles/videos – a blog page c. Add new pictures d. Is the web copy and content relevant and up to date? Find out more about Mike and Maria Keiser, E Circle Marketing, and other small business marketing solutions https://ecirclemarketing.com Never miss an episode Subscribe to our page and never miss a new episode of Duct Tape and Popsicle Sticks video http://www.youtube.com/c/MariaKeiser Our podcast Grow your Small Business Our Podcast Grow your small business https://ecirclemarketing.com/podcasts/ Stay connected and get access to our other content designed to help Small business owners Facebook https://www.facebook.com/ECircleMarketing/ Twitter https://twitter.com/TheEcircle Linkedin https://www.linkedin.com/company/the-entrepreneur-circle/ E Circle Marketing is located in Manchester, Connecticut and helps small business owners solve their marketing needs.

How Soon Should I See Results From My Marketing Efforts? Is a question we get a lot from of our clients, especially new ones. Whether you are looking at your results from networking, website, social media, email marketing, ads, or whatever else. You should always look at the result this effort is providing you. Our answer put simply. If you’re doing everything right, a reasonable rule of thumb is 3 - 6 months. But the real answer is “it depends” What does it depend on? - Do you have a message that resonates with your audience? - Do you have a strategy you follow every day? - Have you gained trust from your marketplace? - Do you have metrics you measure? - Is your marketing consistent and delivered where your audience is? - Is your marketing being done thoroughly and properly? - An agency should do all of this for you. So if you’re not seeing any response after 6 months with an agency, it would be time to figure out why it’s not working. Find out more about Mike and Maria Keiser, E Circle Marketing, and other small business marketing solutions https://ecirclemarketing.com Never miss an episode Subscribe to our page and never miss a new episode of Duct Tape and Popsicle Sticks video http://www.youtube.com/c/MariaKeiser Our podcast Grow your Small Business Our Podcast Grow your small business https://ecirclemarketing.com/podcasts/ Stay connected and get access to our other content designed to help Small business owners Facebook https://www.facebook.com/ECircleMarketing/ Twitter https://twitter.com/TheEcircle Linkedin https://www.linkedin.com/company/the-entrepreneur-circle/ E Circle Marketing is located in Manchester, Connecticut and helps small business owners solve their marketing needs.

Everyone has heard the phrase PR but may not know exactly what PR (Public Relations) is and how it may help your business. PR is simply creating and growing a favorable public image. You can pay experts but there are certain things a business owner can do on their own for PR. Things you can do - Write and send press releases when you have something newsworthy. If you aren’t sure how to write a press release, there are plenty of templates on line - Get to know a couple journalists. They are always looking for good stories **Important to note: Press releases need to be interesting news stories, not a veiled sales pitch - Community involvement is great for PR - Get to know potential influencers in your field – bloggers, youtubers, etc Find out more about Mike and Maria Keiser, E Circle Marketing, and other small business marketing solutions https://ecirclemarketing.com New Episodes every week. Never miss an episode Subscribe to Duct Tape and Popsicle Sticks video series https://www.youtube.com/playlist?list=PLWWnmpONTiC_xxyJXU4JlfUQZ9MI1X3HD Our podcast Grow your Small Business Our Podcast Grow your small business https://ecirclemarketing.com/podcasts/ Stay connected and get access to our other content designed to help Small business owners Facebook https://www.facebook.com/theentrepreneurcircle/ Twitter https://twitter.com/TheEcircle Linkedin https://www.linkedin.com/company/the-entrepreneur-circle/ E Circle Marketing is located in Manchester, Connecticut and helps small business owners solve their marketing needs.

A question we hear a lot from business owners is "what are the exact steps to growing my business?" From a tactics point of view, we have no idea… But from a steps you need to take, be deliberate about this and make it a priority - Do your research and understand your best client and the message to reach them - Have a product/service your audience wants - Set revenue goals – need something to measure against - Get real feedback from existing customers - Test messages and methods of delivery - Always be marketing and selling - Create content that resonates with your audience - Be consistent, patient, and resilient - Don’t sound like all your competitors Find out more about Mike and Maria Keiser, E Circle Marketing, and other small business marketing solutions https://ecirclemarketing.com New Episodes every week. Never miss an episode Subscribe to Duct Tape and Popsicle Sticks video series https://www.youtube.com/playlist?list=PLWWnmpONTiC_xxyJXU4JlfUQZ9MI1X3HD Our podcast Grow your Small Business Our Podcast Grow your small business https://ecirclemarketing.com/podcasts/ Stay connected and get access to our other content designed to help Small business owners Facebook https://www.facebook.com/theentrepreneurcircle/ Twitter https://twitter.com/TheEcircle Linkedin https://www.linkedin.com/company/the-entrepreneur-circle/ E Circle Marketing is located in Manchester, Connecticut and helps small business owners solve their marketing needs.

Some things you can do when you can't afford to hire a marketing agency, or you are marketing on a shoestring budget. - See if you can find a group of people you trust to meet with on a regular basis to go over your marketing, and see if it's on target. - Purchase hosting for your website that includes 1-2 hours a month of help. That way you have support when things are too technical for you, or you don't know how to make a website change. - Get some consulting from an expert – strategize, create content, set up your process, set you up for success - Pick and choose services from and agency Essentially, have someone to help you even if it's just a little bit to get your message out. Things to consider Look at your mindset. Are you treating marketing like an expense or a necessary investment in the future of your business? - Consciously become very good at marketing your business - Consider the costs of not having a marketing program that works a. You could struggle because you’re not marketing yourself properly b. You could burn out from doing it all yourself c. You could “appoint” someone from your business to become the marketing manager d. You could spend the money to hire a marketing manager Find out more about Mike and Maria Keiser, E Circle Marketing, and other small business marketing solutions https://ecirclemarketing.com New Episodes every week. Never miss an episode Subscribe to Duct Tape and Popsicle Sticks video series https://www.youtube.com/playlist?list=PLWWnmpONTiC_xxyJXU4JlfUQZ9MI1X3HD Our podcast Grow your Small Business Our Podcast Grow your small business https://ecirclemarketing.com/podcasts/ Stay connected and get access to our other content designed to help Small business owners Facebook https://www.facebook.com/theentrepreneurcircle/ Twitter https://twitter.com/TheEcircle Linkedin https://www.linkedin.com/company/the-entrepreneur-circle/ E Circle Marketing is located in Manchester, Connecticut and helps small business owners solve their marketing needs.

Today we’re going to talk about marketing automation. With social media an email marketing, a lot of people get bogged down or overwhelmed with it - Feel that they are not consistent - Feel that “I should be doing that a lot more” Marketing automation isn’t very complicated. There are tools out there that allow you to put your messages in a program, and schedule them to post or send when you like. Some tools are: For Social Media: MeetEdgar HooteSuite Hubspot For Email Marketing: Constant Contact Aweber Mail Chimp These tools allow you to: - Have consistent messaging - Schedule content - Create Different categories - Stay top of mind with audience - Set it and forget it It’s a lot of work up front but well worth it. Find out more about Mike and Maria Keiser, E Circle Marketing, and other small business marketing solutions http://mentalcompass.com New Episodes every week. Never miss an episode Subscribe to Duct Tape and Popsicle Sticks video series https://www.youtube.com/playlist?list... Our podcast Grow your Small Business Our Podcast Grow your small business http://mentalcompass.com/grow-your-sm... Stay connected and get access to our other content designed to help Small business owners Facebook https://www.facebook.com/theentrepren... Twitter https://twitter.com/TheEcircle Linkedin https://www.linkedin.com/company/the-... E Circle Marketing is located in Manchester, Connecticut and helps small business owners solve their marketing needs.

We have a lot of interesting conversations with business owners about marketing. As a result we get a lot of questions around it. Such as: how soon should I see results from my social media? How come nobody responds to my blog? When should is expect to get leads? Why am I not getting any leads? To try to help them with their questions, we take clients through a process to better understand their marketing strategy when we onboard them into our program. Important to remember: Everything you do in your business has something to do with marketing. As a small business owner, you don't have millions of dollars to spend on marketing, so you have to work it from many different angles. Which all work in combination and are all necessary to growing your business. Some things you can do - Make sure your website is clear and optimized - Regular social media post of different varieties - Email marketing - Networking - Have a sales process - Get Testimonials - Regular use of video (even if it’s iphone video) Find out more about Mike and Maria Keiser, E Circle Marketing, and other small business solutions http://mentalcompass.com New Episodes every week. Never miss an episode Subscribe to Duct Tape and Popsicle Sticks video series https://www.youtube.com/playlist?list... Our podcast Grow your Small Business Our Podcast Grow your small business http://mentalcompass.com/grow-your-sm... Stay connected and get access to our other content designed to help Small business owners Facebook https://www.facebook.com/theentrepren... Twitter https://twitter.com/TheEcircle Linkedin https://www.linkedin.com/company/the-... E Circle Marketing is located in Manchester, Connecticut and helps Small to Medium sized companies and Non-Profits solve their marketing needs.

You hear a lot of talk about content. Sometimes sharing other people’s content or articles is ok, but we advise people against doing that too often. Why? - Original content lets people get to know you - Helps people understand your philosophy and thought process - Doesn’t confuse your marketplace - Your social media posts are less forgettable when it’s original - You can share your exact message with your audience - Original content feels more genuine Find out more about Mike and Maria Keiser, The Entrepreneur Circle, and other small business solutions http://mentalcompass.com New Episodes every week. Never miss an episode Subscribe to Duct Tape and Popsicle Sticks video series https://www.youtube.com/playlist?list... Our podcast Grow your Small Business Our Podcast Grow your small business http://mentalcompass.com/grow-your-sm... Stay connected and get access to our other content designed to help Small business owners Facebook https://www.facebook.com/theentrepren... Twitter https://twitter.com/TheEcircle Linkedin https://www.linkedin.com/company/the-... The Entrepreneur Circle is located in Manchester, Connecticut and helps small business owners solve their marketing needs.

Video can be a very powerful marketing tool. As you know we aren't big on advocating any one particular marketing strategy before we understand what you are trying to accomplish. We will never tell you to use social media, buy facebook ads, write a blog, etc. However, we do feel that if you are not using video, you could be losing business. Why? - Video gives people an opportunity to know you - Helps people understand what you do in more detail - Helps show that extra bit of nuance or detail that others may not know about you - Helps show your personality - Google credibility There isn't any form of marketing that is a magic bullet https://youtu.be/OL-JEkagzGM , but using video in a compelling way can be one of your most useful marketing tools. Find out more about Mike and Maria Keiser, The Entrepreneur Circle, and other small business solutions http://mentalcompass.com New Episodes every week. Never miss an episode Subscribe to Duct Tape and Popsicle Sticks video series https://www.youtube.com/playlist?list... Our podcast Grow your Small Business Our Podcast Grow your small business http://mentalcompass.com/grow-your-sm... Stay connected and get access to our other content designed to help Small business owners Facebook https://www.facebook.com/theentrepren... Twitter https://twitter.com/TheEcircle Linkedin https://www.linkedin.com/company/the-... The Entrepreneur Circle is located in Manchester, Connecticut and helps small business owners solve their marketing needs.

Today we are discussing a valuable and undervalued marketing tool; public speaking. The value of promoting your small business through public speaking: - Credibility - People get to know you better - Efficient way to share your expertise - Direct contact with people you might not otherwise meet We don’t just mean 1 type of public speaking: - Trade events - Local business events - Create your own events - Keynote talks - Media - Make a video - Make a presentation to your group at a networking event Many people feel that you need to be in a certain industry to make public presentations. You don’t, public speaking is valuable in any industry. Consider utilizing public speaking as a way to promote your small business. Find out more about Mike and Maria Keiser, The Entrepreneur Circle, and other small business solutions http://mentalcompass.com New Episodes every week. Never miss an episode Subscribe to Duct Tape and Popsicle Sticks video series https://www.youtube.com/playlist?list... Our podcast Grow your Small Business Our Podcast Grow your small business http://mentalcompass.com/grow-your-sm... Stay connected and get access to our other content designed to help Small business owners Facebook https://www.facebook.com/theentrepren... Twitter https://twitter.com/TheEcircle Linkedin https://www.linkedin.com/company/the-... The Entrepreneur Circle is located in Manchester, Connecticut and helps small business owners solve their marketing needs.

Is Facebook marketing right for my business? 40% of small businesses are using Facebook marketing. But less than half say it’s getting them new business. Today's video will take a little more than 3 minutes today. - What are your overall social media goals? The people will mostly “see” your stuff but not necessarily do anything. Right? - Are you b2b (business to business) or b2c (business to consumer)? B2B might be to gather interest, generate leads, share content. B2C is high up in the sales cycle but could be good for brand recognition. Good for a service business. - Is your audience on Facebook? - Does it help you to interact with your audience? Does it matter? - It’s inexpensive to experiment with. - Are you paying or doing organic posts? You can experiment with organic marketing. - Using social media will help with google searches, and help you get found on the internet. Facebook isn't the only area small business owners have questions. Small business owners wonder in general if they should do any social media marketing. Find out more about Mike and Maria Keiser, The Entrepreneur Circle, and other small business solutions http://mentalcompass.com New Episodes every week. Never miss an episode Subscribe to this video series https://www.youtube.com/playlist?list... Our podcast Grow your Small Business Our Podcast Grow your small business http://mentalcompass.com/grow-your-sm... Stay connected and get access to our other content designed to help Small business owners Facebook https://www.facebook.com/theentrepren... Twitter https://twitter.com/TheEcircle Linkedin https://www.linkedin.com/company/the-... The Entrepreneur Circle is located in Manchester, Connecticut and helps small business owners solve their marketing needs.

Have you ever felt ill and started to look up your symptoms on the internet? Pretty soon, were you convinced that you were dying of some rare, incurable disease? As great as the internet is, it can be extremely difficult to find accurate, concise information. Everyone has an agenda. They will guide you to what they want you to read/know. Help people break through that clutter. - Be the clear, easy access to information. - Use They ask , you answer format (think of what your customers ask you, answer those questions) - Use clear, straight forward language, the way people actually talk - Help people understand they’re likely not dying of some awful disease. - Transparent truth Find out more about Mike and Maria Keiser, The Entrepreneur Circle, and other small business solutions http://mentalcompass.com New Episodes every week. Never miss an episode Subscribe to Duct Tape and Popsicle Sticks video series https://www.youtube.com/playlist?list... Our podcast Grow your Small Business Our Podcast Grow your small business http://mentalcompass.com/grow-your-sm... Stay connected and get access to our other content designed to help Small business owners Facebook https://www.facebook.com/theentrepren... Twitter https://twitter.com/TheEcircle Linkedin https://www.linkedin.com/company/the-... The Entrepreneur Circle is located in Manchester, Connecticut and helps small business owners solve their marketing needs.

We have spoken about the power and importance of video… But many people have told us they are not sure where to start or may be feeling intimidated by it. It isn’t that hard. You don’t need super expensive equipment. Actually today we are going to show you how to do it without having to spend a penny. 1. Take a video with your smart phone or video camera 2. You can upload directly to YouTube from your phone 3. If you want a few more bells and whistles produce video on your computer. 4. The link below has additional instructions on uploading a video. File to upload your video to YouTube: https://mentalcompass.com/wp-content/... File Set up your YouTube Channel: https://mentalcompass.com/wp-content/... Find out more about Mike and Maria Keiser, The Entrepreneur Circle, and other small business solutions http://mentalcompass.com New Episodes every week. Never miss an episode Subscribe to Duct Tape and Popsicle Sticks video series https://www.youtube.com/playlist?list... Our podcast Grow your Small Business Our Podcast Grow your small business http://mentalcompass.com/grow-your-sm... Stay connected and get access to our other content designed to help Small business owners Facebook https://www.facebook.com/theentrepren... Twitter https://twitter.com/TheEcircle Linkedin https://www.linkedin.com/company/the-... The Entrepreneur Circle is located in Manchester, Connecticut and helps small business owners solve their marketing needs.

Recently, we’ve done shows about the importance of making marketing personal and how being excellent at what you do can be a key part of your marketing. When we say make it personal, we mean that your marketing must feel like you’re speaking directly to your audience. When we say excellent, we mean give your customer the best experience you can provide. Thank you Petra, for providing such a wonderful experience. Today we are going to share an example of an experience we had with a vendor that demonstrates both. Find out more about Mike and Maria Keiser, The Entrepreneur Circle, and other small business solutions http://mentalcompass.com New Episodes every week. Never miss an episode Subscribe to Duct Tape and Popsicle Sticks video series https://www.youtube.com/playlist?list... Our podcast Grow your Small Business Our Podcast Grow your small business http://mentalcompass.com/grow-your-sm... Stay connected and get access to our other content designed to help Small business owners Facebook https://www.facebook.com/theentrepren... Twitter https://twitter.com/TheEcircle Linkedin https://www.linkedin.com/company/the-... The Entrepreneur Circle is located in Manchester, Connecticut and helps small business owners solve their marketing needs.

Maria got very fired up about this show. Let’s just say she’s had a bit of a frustrating time with a web designer this week and their lack of willingness to give the log in credentials to the new designer. She wanted to talk about the things you need to know and the questions you need to ask when choosing a web designer. Questions to ask… - Make sure the designer gives you the login credentials and everything you ever need to change designers. - Get, in writing, the way that you can leave the designer. - Make sure you know who owns the website and URL - Look at their work, previous websites - Make sure it’s designed with SEO that will get your site found - Make sure it’s mobile ready - Make sure that your designer understands all of Google’s rules. So, you don’t get penalized by Google and become invisible on the web. - Make sure you provide your designer with an understanding of your audience. - Insist on regular communication and input Find out more about Mike and Maria Keiser, The Entrepreneur Circle, and other small business solutions http://mentalcompass.com New Episodes every week. Never miss an episode Subscribe to Duct Tape and Popsicle Sticks video series https://www.youtube.com/playlist?list... Our podcast Grow your Small Business Our Podcast Grow your small business http://mentalcompass.com/grow-your-sm... Stay connected and get access to our other content designed to help Small business owners Facebook https://www.facebook.com/theentrepren... Twitter https://twitter.com/TheEcircle Linkedin https://www.linkedin.com/company/the-... The Entrepreneur Circle is located in Manchester, Connecticut and helps small business owners solve their marketing needs.

Today’s show is dedicated to those businesses whose clients are mostly local – not 100% but mostly. Had a conversation last week with a business owner who has mainly grown his business through “physical” efforts We discussed how important digital marketing is but it can be very powerful when it’s combined with a physical presence. They enhance each other quite well. Our thought for today is that physical marketing can still be quite necessary and effective. We have found that our digital marketing is very effective after someone has met us. Why? Because, it instills a level of trust, that the digital marketing can’t convey. Ways to market in the physical - Chambers of commerce are still a great way to connect to potential business - Trade shows can still be useful - One on one meetings - Meetups - Social events - Associations - Speaking engagements - Direct communication can lead to a deeper relationship We know some of you don’t enjoy that kind of thing or it takes away from family time, but unless you have a massive budget for marketing, it’s still the best form of marketing. Find out more about Mike and Maria Keiser, The Entrepreneur Circle, and other small business solutions http://mentalcompass.com New Episodes every week. Never miss an episode Subscribe to Duct Tape and Popsicle Sticks video series https://www.youtube.com/playlist?list... Our podcast Grow your Small Business Our Podcast Grow your small business http://mentalcompass.com/grow-your-sm... Stay connected and get access to our other content designed to help Small business owners Facebook https://www.facebook.com/theentrepren... Twitter https://twitter.com/TheEcircle Linkedin https://www.linkedin.com/company/the-... The Entrepreneur Circle is located in Manchester, Connecticut and helps small business owners solve their marketing needs.

Let’s face it, most small businesses don’t have a huge marketing budget. You might only be able to devote $500 to marketing. SEO, paid search, other things out of the question. If you are on a limited budget, where should you focus your efforts. Here are 10 things you can do on a limited marketing budget. They are certainly not the only things you can do, but it's a start. - Post really good content, written or video, on your blog, social media and website - Build a strong email list and send weekly emails - Network - Book speaking events - Create content for other peoples’ blogs - Fully engage on social media - Make sure your website is optimized and compelling - Do a podcast - Get testimonials - Be personally accessible Find out more about Mike and Maria Keiser, The Entrepreneur Circle, and other small business solutions http://mentalcompass.com New Episodes every week. Never miss an episode Subscribe to Duct Tape and Popsicle Sticks video series https://www.youtube.com/playlist?list... Our podcast Grow your Small Business Our Podcast Grow your small business http://mentalcompass.com/grow-your-sm... Stay connected and get access to our other content designed to help Small business owners Facebook https://www.facebook.com/theentrepren... Twitter https://twitter.com/TheEcircle Linkedin https://www.linkedin.com/company/the-... The Entrepreneur Circle is located in Manchester, Connecticut and helps small business owners solve their marketing needs.

When you’re looking for a company to help with marketing, it's important to understand who you’re buying from. A Web Designer will build you the website you ask them to build you. A Graphic designer, will create the graphic you tell them to make for you. A social media company will post the material you tell them to post. It can be tricky, as a business owner, marketing can be this vague mysterious thing. Sometimes we think we know what our customers want to hear, but our marketing efforts don't produce or perform the way we expect. But what if you aren't totally clear on what you should be doing, and looking for guidance? It's possible you aren't hiring the right kind of company to help you. You may just be hiring a company that can perform a marketing function, but not necessarily help you get the right message out in the way it will be received. Questions you should ask of anyone you are considering buying marketing from - Will you help me understand my marketplace? - Will you help me understand my customers and their behaviors? - Will you hep me craft the right message to them? - Will you help me decide on tactics? - Will you review my current material? Once you have a clear understanding of your message, and customer behaviors, then you can choose the best tactic or tactics. Find out more about Mike and Maria Keiser, The Entrepreneur Circle, and other small business solutions http://mentalcompass.com New Episodes every week. Never miss an episode Subscribe to Duct Tape and Popsicle Sticks video series https://www.youtube.com/playlist?list... Our podcast Grow your Small Business Our Podcast Grow your small business http://mentalcompass.com/grow-your-sm... Stay connected and get access to our other content designed to help Small business owners Facebook https://www.facebook.com/theentrepren... Twitter https://twitter.com/TheEcircle Linkedin https://www.linkedin.com/company/the-... The Entrepreneur Circle is located in Manchester, Connecticut and helps small business owners solve their marketing needs.

I often hear “I think it’s time to talk to you” or “I might need to talk to someone” The most popular google phrase regarding marketing - “When should I hire agency” So when should you hire a Marketing agency? - You need more predictability and consistency with your marketing - You’re not sure of the best marketing tactics for your business - Don’t want to make a full-time commitment to a marketing manager - Marketing is not getting done - Sales are stagnant - You don’t have the skills and don’t enjoy it - You are not getting results Find out more about Mike and Maria Keiser, E Circle Marketing, and other small business marketing solutions http://mentalcompass.com New Episodes every week. Never miss an episode Subscribe to Duct Tape and Popsicle Sticks video series https://www.youtube.com/playlist?list... Our podcast Grow your Small Business Our Podcast Grow your small business http://mentalcompass.com/grow-your-sm... Stay connected and get access to our other content designed to help Small business owners Facebook https://www.facebook.com/theentrepren... Twitter https://twitter.com/TheEcircle Linkedin https://www.linkedin.com/company/the-... E Circle Marketing is located in Manchester, Connecticut and helps small business owners solve their marketing needs.

We get asked all the time about how much it costs to hire a marketing agency/company. People are worried it can be very expensive. There are a ton of variables, which means you could pay somewhere between $500 and $10,000 a month. You can also choose between paying a monthly retainer or hire a company for project work. We do a combo of both. How much it will cost will greatly depend on what you need, and how much you need the Marketing agency to do. • Do you need a website? • Do you need Social media? • Do you need someone to write the copy? Do you need someone to shoot and produce Videos? • Do you need advertising? • What are your Internal capabilities? The more you can do on your own, the less it will cost. Pricing for most small businesses falls between $300 - $1500 per month. Find out more about Mike and Maria Keiser, E Circle Marketing, and other small business marketing solutions http://mentalcompass.com New Episodes every week. Never miss an episode Subscribe to Duct Tape and Popsicle Sticks video series https://www.youtube.com/playlist?list... Our podcast Grow your Small Business Our Podcast Grow your small business http://mentalcompass.com/grow-your-sm... Stay connected and get access to our other content designed to help Small business owners Facebook https://www.facebook.com/theentrepren... Twitter https://twitter.com/TheEcircle Linkedin https://www.linkedin.com/company/the-... E Circle Marketing is located in Manchester, Connecticut and helps small business owners solve their marketing needs.

At some point in your business, the inevitable question will come up “should we do our marketing in house or hire an agency”? There’s not a clear right and wrong to this question. It depends on a number of factors: - Time - Do you or your staff have the time to dedicate to doing your own marketing? - Skillset – do you or anyone in your business have the skills? Can you hire an employee that has all the right skills? - Creativity – Do you or your marketing team possess the creativity to create a comprehensive, compelling marketing strategy? - Cost – Weigh which strategy will best fit your budget. Get an idea for the cost of hiring an agency vs how much it will cost you in time, employee time, or education. - Adaptability – Do you or your in house team have the ability to be adaptable to changes in your market or marketing strategies? Find out more about Mike and Maria Keiser, E Circle Marketing, and other small business marketing solutions http://mentalcompass.com New Episodes every week. Never miss an episode Subscribe to Duct Tape and Popsicle Sticks video series https://www.youtube.com/playlist?list... Our podcast Grow your Small Business Our Podcast Grow your small business http://mentalcompass.com/grow-your-sm... Stay connected and get access to our other content designed to help Small business owners Facebook https://www.facebook.com/theentrepren... Twitter https://twitter.com/TheEcircle Linkedin https://www.linkedin.com/company/the-... E Circle Marketing is located in Manchester, Connecticut and helps small business owners solve their marketing needs.

It’s inevitable that you’re going to get a bad review somewhere. And it’s going to really upset you when it happens. It’s emotional What you should do - Respond without emotion – write out what you want to say – use facts only - Make sure the person who wrote the review was actually a customer - Respond online but also in person – reach out. People like to feel acknowledged; it goes a long way. - Actively solicit Google reviews from happy clients. - If you have several bad reviews, take a candid look at your business to see if the reviews are justified. If so, fix the problem. Find out more about Mike and Maria Keiser, E Circle Marketing, and other small business marketing solutions http://mentalcompass.com New Episodes every week. Never miss an episode Subscribe to Duct Tape and Popsicle Sticks video series https://www.youtube.com/playlist?list... Our podcast Grow your Small Business Our Podcast Grow your small business http://mentalcompass.com/grow-your-sm... Stay connected and get access to our other content designed to help Small business owners Facebook https://www.facebook.com/theentrepren... Twitter https://twitter.com/TheEcircle Linkedin https://www.linkedin.com/company/the-... E Circle Marketing is located in Manchester, Connecticut and helps small business owners solve their marketing needs.

We have found that, many times, our own marketing is most effective after somebody has met us. Building relationships is still very important, especially for the small business that doesn’t have the large advertising and marketing budget. Typically, business owners don’t want marketing, they want more customers. So… it’s important to remember to go out there and sell. Selling doesn’t have to be obnoxious, but it does mean communicating with people that need to know about what you offer. So for those “I hate selling” people, what should they be doing? Too bad, you need to sell. But you could be out there selling by… - Getting out and creating relationships - Proactively communicate your value to the right audience - Direct people you meet to all of your marketing - Reach out to LinkedIn connections to meet - Network - Your marketing and your sales efforts will feed each other Find out more about Mike and Maria Keiser, E Circle Marketing, and other small business marketing solutions http://mentalcompass.com New Episodes every week. Never miss an episode Subscribe to Duct Tape and Popsicle Sticks video series https://www.youtube.com/playlist?list... Our podcast Grow your Small Business Our Podcast Grow your small business http://mentalcompass.com/grow-your-sm... Stay connected and get access to our other content designed to help Small business owners Facebook https://www.facebook.com/theentrepren... Twitter https://twitter.com/TheEcircle Linkedin https://www.linkedin.com/company/the-... E Circle Marketing is located in Manchester, Connecticut and helps small business owners solve their marketing needs.

Today’s conversation is more about mindset than anything else From a marketing standpoint, many people are reluctant to bring the spotlight on themselves - Reluctant to post a lot on social - Reluctant to use edgy or bold communications - Lots of folks think that being humble is more polite, and a better way. We aren’t asking you to be obnoxious but there’s a big difference – assertively letting people know what you do, and hoping they will find you. Here’s what you can do - Communicate consistently and boldly - Understand that you have the most responsibility to get your brand to the world - Know that assertive does not mean aggressive - Your target audience needs to know and feel how you stand out. Being bold is vital to the success of your business. Find out more about Mike and Maria Keiser, E Circle Marketing, and other small business marketing solutions http://mentalcompass.com New Episodes every week. Never miss an episode Subscribe to Duct Tape and Popsicle Sticks video series https://www.youtube.com/playlist?list... Our podcast Grow your Small Business Our Podcast Grow your small business http://mentalcompass.com/grow-your-sm... Stay connected and get access to our other content designed to help Small business owners Facebook https://www.facebook.com/theentrepren... Twitter https://twitter.com/TheEcircle Linkedin https://www.linkedin.com/company/the-... E Circle Marketing is located in Manchester, Connecticut and helps small business owners solve their marketing needs.