Get the Best Results From Your Marketing Efforts
Getting Better Results From Your Marketing Efforts
“How can I get the most bang for my buck”? “How can I optimize my marketing results”? “What marketing tactics will work best for my business”? How can I get the Best Results From my marketing efforts?
We hear questions like these over and over from business owners. It’s a fair question. Because let’s face it, the reason you market your business is to get more customers and grow your business.
Offline to Online Marketing
People are often surprised by the answer to this question. If you want to get better results with your marketing, get better at selling. Turn your business into a more efficient sales organization. When you become more proactive about communicating your value to prospective customers. Your online presence (your marketing) becomes much more relevant. What we’re saying is offline (traditional marketing/not on the internet) to online is the most effective way to grow your business.
For every business, it’s incredibly important to get out and sell. By sell we don’t mean to be obnoxiously forcing yourself on people that most likely don’t care about your or your products. We mean getting out there and creating relationships and communicating the value of what you are offering. Are you actively communicating your value to the audience that has the most to gain from knowing you?
Selling, ie creating relationships and communicating value, is crucial to business success. A great marketing campaign can certainly help you find enthusiastic prospects. But it takes a robust sales effort to really see a significant difference in marketing results. In order to get the best results from your marketing efforts you need to continually be out in your business community creating relationships and talking to people who are the most likely to have an interest in what you’re offering.
Chambers of Commerce and other groups are still a great way to make contacts with potential customers and centers of influence. Don’t underestimate their power. Also, continue to create and build relations individually using LinkedIn or other similar tools. Get out and talk to as many people as you can that might have a need to know about you.
Your selling will feed your marketing and vice versa. When people meet you, they will then start to take notice of your online efforts, such as blogs or videos. So, the relationships you create will feed the marketing process. Your marketing will continue to expose your business to a larger audience who will start to pay attention to you. You can then use your marketing efforts to show all your other capabilities (all those things that you wish people knew about your company). Combining your sales and marketing efforts will allow an ongoing cycle of new business to transpire.
Please remember that the greatest marketing campaign in the world will never replace a solid sales system. You need the two together to create the very best business development results.
Word Tracker is a free tool to help you research keywords for your marketplace
Google Trends helps you find out what is trending in your industry, what people are looking for
Answer the Public is a great tool to search out phrases people are searching for on Google