Search Engine Marketing, Adwords (AKA) Pay Per Click
Search Engine marketing (SEM) is one of the most effective ways to generate web traffic and grow your business in an increasingly competitive marketplace. With so many businesses all trying to get the attention of your target audience, it’s never been more important to advertise online. For many businesses, SEM is one of the most reliable ways to promote themselves.
With our comprehensive SEM program, we can put your brand in front of customers who are already actively searching on Google, Bing, or YouTube. Our SEM service handles your search engine marketing strategy all the way through, from research to execution, testing, and tracking.
Why Search Engine Marketing is Important?
With an increasing number of consumers researching and shopping for products and services online, search engine marketing has become a critical online marketing strategy for a company who wants to expand their reach.
With SEM, you only pay for impressions or clicks that result in visitors. This is an efficient way for you to spend your marketing dollars. As an added bonus, each impression improves your website’s ranking in organic search results.
SEM catches consumers at exactly the right time. Since they are explicitly searching for something, you will be reaching them when they are in the right state of mind and open to new information. Pay per click advertising isn’t intrusive and doesn’t interrupt what they are doing.
Things to Consider with SEM
Although SEM is cost effective because you only pay when someone clicks on your site, it can be a costly experiment. We don’t encourage you to just jump right in yourself and start buying Adwords. Allow us to walk you through it, strategize with you, and put together a program that works.
SEM in combination with SEO (Search Engine Optimization) and social media advertising can make a measurable difference in the growth of your business.
Watch our Duct Tape and Popsicle Sticks video on this topic