Should I advertise on Facebook?

Facebook marketing

Is Facebook marketing right for my business? Should I advertise on Facebook?

40% of small businesses are using Facebook marketing. But less than half say it’s getting them new business. If you’re considering advertising on Facebook, here are some things to consider.

First, what are your overall social media goals?

The people will mostly “see” your posts but not necessarily take any action. So it’s very important to know what your goal is with your posts.

Do you want them to…

  • Take an action?
  • Know you exist?
  • Read your article?
  • Watch your video?
  • Click here to buy a widget?

These are all very different goals.

For example, if you were a hairdresser, Facebook would be a great place to advertise your business because people would say “oh yeah, let me make an appointment with so-and-so”.  But maybe if you have a service business, someone seeing it might say “well that’s interesting but I’m not on Facebook to do that right now.”

Are you B2B (business to business) or B2C (business to consumer)?

  • If you are a B2B business, you might market on Facebook to gather interest, generate leads, or share content. We have also found that Facebook and other social media is a great place to have content for those folks that you have met at a networking meeting. Also, it can show the proof of your expertise for those that want to learn more about you.
  • If you are a B2C business, marketing on Facebook is great for brand recognition. Just like TV commercials, it lets folks know you are there for when they are ready to buy.  In our experience we have found that Facebook is more social in nature. Therefore, it sparks the interest of the consumer more than the person looking for something for their business.

Is your audience on Facebook and do they do they buy things from Facebook?

What is the thought process of your customer?

Do you sell something that would be considered an impetuous buy (easy to understand, and not very expensive)?

If so, then Facebook would be a great place for you to advertise.

If what you sell is more of a service that requires a face-to-face meeting, then you might want to consider Facebook for more of a branding thing that provides trust and information for the end user can file for later.

Are you willing to interact with your fans?

If you are selling razors, this may not be such an important factor.  Your product is either good or it isn’t.  If you are selling a service or a larger purchase item, it may be the thing that makes the difference when someone is ready to buy.

At the end of the day, it’s pretty inexpensive to experiment with Facebook advertising.

if you’re wondering if it’s going to work, you think your audience is on Facebook, and you don’t have to spend your life savings to try, give it a shot.

One more point….

Using social media will help with google searches, and help you get found on the internet.

Saying it works or it doesn’t work it’s not exactly so cut and dry.  Another benefit to Facebook/Social Media advertising will help in your overall online search results.  The more you put out there on all these different sites, the more you are going to show up in organic search.

Facebook isn’t the only area small business owners have questions.  Small business owners wonder in general if they should do any social media marketing.

Watch our video on this topic

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E Circle Marketing is located in Manchester, Connecticut and helps small business owners solve their marketing needs.

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