The Key to Any Marketing Strategy

Watch our video from our Duct Tape and Popsicle Sticks video series: Episode 101: The Right Message is the Key to Any Marketing Strategy

Business owners typically don’t struggle with the idea of marketing, or the need for a marketing strategy. They usually struggle with the message.  Having the Right Message is the Key to Any Marketing Strategy.

Things that aren’t helpful are irrelevant posts that don’t answer the prospect’s questions.

Folks are getting inundated with messages 2000 times per day.  It’s important to make sure your marketing targets the topics and information your future customer wants and needs to know.

Gaining trust in a noisy world is not easy, the right message is something your customer will care about.

  • Tell them who you are
  • That you understand them
  • Tell them how to get in touch with you
  • And let them know what you stand for.

You never know where your future customer will be, so make sure you communicate on every platform.

It’s also important to understand what your market needs to know and provide them with that information.

Here are some examples of things you can incorporate in your marketing, especially in your social media.

**Social media allows you to generate information in little bite sized chunks.

  • Problems you solve
    • These can be case studies of things you have done for your clients to show your audience your capabilities.
  • Did you know
    • How many times have you said, “If they only knew I did that”, or “I can’t believe they bought from someplace else. Didn’t they know I did that?”. Did you knows, let people know about all those little things that you do to help solve their problems.
  • Testimonials
    • Social proof is an important aspect of any marketing strategy. It shows your audience, that you have solved problems for others, and that you know how to solve the problem you promise. This is a great way to get your message out there.
  • What you’re working on
    • Another way to show your capabilities, and the scope of what your future customer can expect from you.
  • Pricing
    • Don’t shy away from this one. You don’t necessarily have to provide an exact number.  But provide a ballpark.  If someone hasn’t bought this item before, they will want this information.  They also may already have their own idea of what it costs, which may be preventing them from buying it.
  • FAQ’s
    • They are called Frequently asked questions for a reason. If your customers are asking you these questions, it’s a good indicator that it’s something that is on their mind.  Provide this information to others.
  • Videos/Pictures
    • People like to see pictures and videos. Visuals are a great way for people to familiarize themselves with you and/or your product.


**Please note, these types of posts, are probably not going to get lots of likes, or comments on social media.  They are informational, to show your future customer that you are solution they are looking for.  We can get caught up in likes, comments, and shares thing.  It’s important to understand the goal of your marketing strategy.  Funny memes and cat videos go viral all the time, they don’t necessarily gain new customers or bring revenue into your business.  The key to any marketing strategy is having a clear concise message.

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E Circle Marketing is located in Manchester, Connecticut and helps small business owners solve their marketing needs.

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