The “Real” Cost of Hiring a Marketing Agency
“Hiring a marketing agency” “the cost of hiring a Marketing Agency” or some derivation of that, are the most common phrases business owners searched on google. People have a lot of questions about hiring an agency. They’re often not sure if, economically, it makes more sense to bring someone in house to do the marketing. Moreover, some business owners are often surprised at how much marketing “costs”. We’ll get back to cost in a moment.
Watch this week’s episode of Duct Tape and Popsicle sticks to find out what we had to say about the real cost of hiring a marketing agency.
Almost all the content we put out is based on experiences that we’ve had or that have been shared with us. It’s real world scenarios that inspire our stories. This is one of those times.
We have a friend who does copywriting and editing. She was recently contacted by a startup business owner who needed web copy and a press release telling her that he could only afford $20-25 per hour (less than 25% of what she typically charges), not understanding how much it really costs. Whether you’re a start up or a seasoned business, we wanted to address the “cost” of marketing question. Is it more cost effective to hire an agency or have an in-house marketing manager?
What do you really get when you hire a reputable marketing agency?
An entire team of specialists. When you hire a good agency, they will be able to take care of all your marketing needs…web design, social media, email campaigns, video, SEO, copywriting, photography, virtually anything you would need for a robust marketing campaign.
Strategy. A good marketing agency will also be your key ally when it comes to business development strategy and help you decide on the best marketing tactics for your business.
Tools. When you hire a marketing agency, you’ll have all the marketing tools you’ll need right at your fingertips.
Project Management. When you hire an agency, you also have a trusted advisor; who can effectively manage all of your marketing initiatives and be your “expert” in business development.
Let’s take a moment and compare hiring an agency vs. hiring an in-house marketing manager.
A marketing manager will likely cost far more than hiring an agency. That’s right. For a small to medium size business, you could expect to pay anywhere from $50,000-$100,000 per year for a marketing manager. An agency is probably going to cost less than half of that.
Your in-house marketing manager will not be an expert in every aspect of marketing. They may be good at some aspects of marketing but the likelihood of them being an expert in everything is very low. They will still need outside help.
The marketing coordinator will most likely need additional budget to get the job done. There will still be other resources that the marketing manager will need to design and execute your marketing plan. They may need to hire graphic designers, web designers, and a host of other outside resources, where an agency would have them all readily available.
So while it may seem like it “costs” a lot to hire a marketing agency, almost every time it will prove to work better than an in-house marketing manager and be far more cost effective.
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Contact Mike and Maria Keiser 866-627-6753
E Circle Marketing is a Marketing Agency located in Manchester, CT.
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