What is Digital Marketing?

Watch our video from our Duct Tape and Popsicle Sticks video series on this topic?

As a business owner, you probably hear the phrase “digital marketing” all the time. Or you might see a company who refers to themselves as a “digital marketing agency”. But you might not always know exactly what that means. What is Digital Marketing?, and how is it different than any other form of marketing? Is it just a fancy buzzword that marketing industry insiders use to sound smart? Are digital marketing and online marketing the same thing?

You may have also heard the phrase “traditional marketing”. Traditional marketing would include things like direct mail, print ads, phone marketing, and networking.

So what is it exactly? To put it simply, digital marketing is every form of marketing that you would do electronically or online.

These would include your:
  • Your website
  • Email marketing
  • Social Media marketing
  • Digital advertising
  • Video
  • Search engine optimization
  • Pay per click
  • Blogs

There is one distinct rule that will never change, regardless of whether the marketing tactics being employed are traditional or digital. You must always start with creating the right messaging for the right target audience. If you don’t thoroughly understand who your audience is and the messages that will compel them to take action, no marketing tactics will get you any results.

 

Find out more

About Mike and Maria Keiser, E Circle Marketing, and other small business marketing solutions visit our website https://ecirclemarketing.com

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E Circle Marketing is located in Manchester, Connecticut and helps small business owners solve their marketing needs.

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