What is Search Engine Marketing (SEM)?

What is Search Engine Marketing (SEM)?

We get asked a lot by our clients what exactly search engine marketing (SEM) is and if it’s a marketing tactic they should us. You may have heard SEM referred to in other ways, such as, Adwords, pay per click, or paid search.

Watch our Duct Tape and Popsicle Sticks video on Search Engine Marketing.

Basically, search engine marketing is using paid ads that appear in search engine results like Google or Bing. Every time you are on Google and see a site that says “sponsored”, that is SEM. It’s a complex process and can be an expensive experiment if not done right. We strongly recommend hiring a professional to work on your SEM.

The main advantage of a good SEM program is that you will get your ads in front of motivated buyers who want to purchase right now.

Here are some situations where SEM can be a valuable marketing tool:

  • If you’re looking for immediate results – We’ve talked about Search Engine Optimization (SEO) before, which is an organic process of helping you show up higher on Google. SEO can take months before you see results. Well done SEM will show almost immediate results.
  • If you’re trying to attract people to a sale or offer – if you have a specific offer or sale that you want to attract your target audience to, SEM can be a very useful tool.
  • If you’re looking to grow hyper local
  • SEM is the quickest way to show up first on Google
  • If you’re looking for qualified leads and the right traffic

When done in conjunction with a solid SEO program and a complete marketing strategy, SEM can bring measurable results and quality prospects to your website.

We’re always willing to do a 90 minute complimentary marketing consultation with you if you’d like to talk more about how search engine marketing can help your business.

E Circle Marketing is a Marketing Agency located in Manchester, CT.

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