Why Your Business Needs Search Engine Optimization

As a business owner, you probably don’t spend a lot of time thinking about search engine optimization (SEO). You might not even be terribly familiar with what it is. However, for driving traffic to your website, SEO is one of the most important tools in your arsenal.

Watch this weeks Duct Tape and Popsicle Sticks video on this topic.

SEO is a complex topic, where we could spend hours of time and still not have a thorough understanding. Thankfully, there are experts in the field that can do it for us. We happen to have one on our team. But SEO is basically the practice of increasing the quantity and quality of traffic to your website using keywords and analytics. SEO is also imperative for helping you rank higher on Google.

SEO is typically a monthly service that you pay for. Initially, it seems pricey but it’s worth every penny. SEO fees can range from $280 per month to well over $1000, depending on the type of product or service you offer, the market areas you want to reach, and the keywords where you want to rank the highest. However, well done SEO will transform the performance of your website. Therefore, if you’re reliant on your website for growing your business, SEO is a valuable investment.

Here are some of the key benefits of Search Engine Optimization (SEO):

  • Organic (unpaid) search is the primary source of web traffic
  • SEO will cause you to get the right traffic at considerably higher volumes
  • SEO causes increased engagement on your website with your target audience
  • With SEO, you get measurable data that will help you make strategic decisions
  • It causes a better user experience with your website and you can create content that is relevant to your target audience

SEO will not close deals or help a lousy website. Therefore, if you’re getting more traffic but no engagement, you may need to look at your messaging, your offers, or your overall website. It’s a valuable tool to help you figure all of that out.

I realize that a lot of businesses have limited marketing dollars. However, SEO is an investment that will, over time, more than pay for itself.

Feel free to contact us if you have any additional questions

E Circle Marketing is a Marketing Agency located in Manchester, CT.


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